Target Audiences

Target Audiences:

A target audience could be a range of ages, martial statuses and genders. Even though a product could be aimed at an audience of 30 year old men, there may still be people outside of this category who may be interested. Without a target audience, a company’s advertising could become difficult and expensive because the type of things included in the advertising would have to change for the different audiences.

Definition: A specified audience or demographic group for which an advertising message is designed.

There are psychographic needs to a target audience as well. This means that the attitude of the audience needs to be taken into account.